Event branding: Give your recurring events a unique look
One of the best ways to create buzz for your small business is to hold an event...and if you can take advantage of warm weather, why not enhance a special event with an outdoor element?
Here, see how Cristina's Cafe created a brand identity for a special event - Tuesdays on the Terrace. They wanted to draw in more customers on weekday afternoons and evenings, since these are typically slow hours at their coffee shop. By hosting a regular, recurring event, their goal is to turn this previously unpopular time into a profitable one. Plus, they're taking advantage of the outdoor space they already have on the sidewalk, transforming it into a terrace that will host musical guests. Here, see how Cristina's Cafe markets Tuesdays on the Terrace...and take away some tips you can use to promote your own small business event.