How to write a great 'About Us' page
A website is a great asset for any small business...especially now, when people are spending more time online. But as the world starts to reopen, don't underestimate how important your digital presence is - starting with your 'About Us' page.
Whether customers are visiting your website to find updated hours, browse your online shop, or schedule an in-home appointment, a strong about page gives you an opportunity to stand out. Think of this as a tool to make a solid introduction to a new audience - you get to share your store and tell potential customers what makes you special.
Recently, we chatted with Vickie Carter, a Copy Lead at Vistaprint, and Mohamed Saidi, an Associate Digital Product Manager, to learn more about best practices for creating and optimizing an about page.
Vickie's most important about page advice? "This is your opportunity to tell your story...but always remember the reader on the other end of it. Make sure that the story you're telling is the story about who you are and what you can do for them."
Here's how to get started.